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In a move to connect with middle-class voters, the Biden campaign will air two new advertisements in Michigan and Wisconsin during the NFL Thanksgiving game featuring the Detroit Lions and the Green Bay Packers.
The ads, set to reach an audience of over 1.1 million adults above 35 years old, will be broadcast in the Detroit and Milwaukee markets—vital urban areas in these critical swing states. The ads are a part of Biden’s efforts to secure these states, which were instrumental in his 2020 victory and are anticipated to be crucial for his re-election bid in 2024.
The first ad, “Never Left,” delves into President Biden’s middle-class roots in Scranton, Pennsylvania, showcasing archival images and footage from his early years. The second ad, “Finally,” shifts focus to the administration’s accomplishments, particularly highlighting the efforts to reduce prescription drug costs, including a legislative milestone that limited insulin prices for seniors. Campaign manager Julie Chavez Rodriguez emphasized that these ads reflect the administration’s commitment to addressing key concerns of American families, from lowering everyday expenses to providing concrete results.
Rodriguez also framed the upcoming election as a crucial decision point for American voters, contrasting the Biden administration’s focus on empowering American workers and the middle class with what she described as the “MAGA Republicans'” tendency to favor the wealthy.
This advertising effort, part of a larger $25 million campaign targeting battleground states, comes at a time when recent polls show Biden slightly trailing former President Trump in potential 2024 match-ups, with varying leads in Michigan and Wisconsin according to recent surveys from New York Times/Siena College and Marquette Law.
