Already a subscriber? Make sure to log into your account before viewing this content. You can access your account by hitting the “login” button on the top right corner. Still unable to see the content after signing in? Make sure your card on file is up-to-date.

Australia has announced that it will double the fines it can hit social media companies with for failing to keep kids off their platforms.

Some shit you should know before you dig in: Australia became the first nation on Earth to lock kids under 16 out of social media when its ban took effect on December 10, blocking them from 10 key platforms and making the country a global test case. The maximum penalty for systematic breaches is set to jump from 49.5 million Australian dollars to 99 million ($68 million), which matches the ceiling regulators already have under consumer law. More than five million accounts belonging to under-16s have been pulled down, switched off or locked since the law took hold, according to the government. But it’s been a pain in the ass to enforce (kids keep slipping past the rules with borrowed accounts tied to older users, fake profiles, VPNs and private browsers).

What’s going on now: The Australian government confirmed Sunday it plans to put draft legislation in front of Parliament this week, both to lift the maximum penalty and to beef up the eSafety Commissioner’s authority to make platforms fall in line. That same regulator already has open investigations into Facebook, Instagram, Snapchat, TikTok and YouTube. Communications Minister Anika Wells said tech companies aren’t doing nearly enough six months into the law.

The reforms would let the eSafety Commissioner pull documents and evidence out of the platforms themselves, the age-verification firms and the app stores, to test claims about how kids keep getting around the ban. Platforms have to prove they’ve made a “reasonable” effort to shut under-16s out. Some lean on AI to guess ages, while others let people confirm who they are with a government ID.

Prime Minister Anthony Albanese said the harsher penalties show how seriously the government takes any failure to follow the law. He added, “There are still too many children on social media.”

The pressure comes despite mounting evidence the ban isn’t really working. Researchers recently turned up “insufficient evidence” that the law had done much to dent how often young people are on social media. They found 15% of 12- and 13-year-olds admitted to running a fake account, with that figure climbing toward 20% among 14- and 15-year-olds.