Already a subscriber? Make sure to log into your account before viewing this content. You can access your account by hitting the “login” button on the top right corner. Still unable to see the content after signing in? Make sure your card on file is up-to-date.

TikTok has announced that it will begin restricting state-affiliated media accounts, broadening the platform’s efforts to foster “authenticity” and limit their influence heading into elections later this year.

The social media platform revealed on Thursday that accounts “that attempt to reach communities outside their home country on current global events and affairs” will no longer appear in users’ personalized feeds. This measure aims to limit the reach of these accounts and ensure that users receive more authentic content.

In 2022, TikTok began labeling some state-affiliated accounts, expanding this initiative to more than 40 countries the following year. On Thursday, TikTok also declared that these accounts would be prohibited from advertising outside their home country. “This is an additional measure to prevent accounts from attempting to reach wider communities on these topics,” TikTok stated.

A company spokesman added, “From enforcing robust policies against harmful misinformation to investing in media literacy for our community through in-app features and educational campaigns, we’ll continue to aggressively protect our platform’s integrity while empowering our community to create and enjoy authentic content and interactions on TikTok.”

TikTok’s move aligns with efforts by other social media platforms to curb the spread of propaganda. Owned by ByteDance, a Chinese company, TikTok has faced intense scrutiny in the U.S., with accusations of being a national security threat. The app has countered these claims, even suing the U.S. government over legislation demanding a divestiture from its parent company.