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The White House has unveiled a partnership with major sports organizations, including the NFL, NBA, and 12 other sports leagues and players associations, to encourage physical activity, nutrition, and overall healthy lifestyles among Americans.

This collaboration will see the NFL expand its Play 60 initiative, which aims to motivate children to be active for at least 60 minutes daily and educate them about nutrition, as highlighted by Doug Emhoff during the announcement.

Nfl Play60 Ap 2012 Crop 1

The NBA and the Women’s National Basketball Association plan to introduce programs and events focused on promoting healthy diets and physical activity, with special activities scheduled for the upcoming All-Star Game. The National Hockey League has committed to broadening access to hockey for children through community investments. At the same time, Major League Baseball will enhance its efforts to encourage participation in baseball and softball. Other organizations, such as Major League Soccer and the PGA Tour, are also contributing to this initiative.

Chef Jose Andres, co-chair of the President’s Council on Sports, Fitness, and Nutrition, emphasized the importance of collaboration in achieving meaningful action, stating, “Collaboration between professional athletes, chefs, and community health advocates gives the President’s Council its strength.”


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