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The Democratic National Committee is officially launching a digital ad campaign aimed at targeting vulnerable Republican lawmakers over the Jeffrey Epstein files.
Getting into it: The ads, which will target right-leaning digital platforms, are part of a strategic push by the Democratic National Committee to capitalize on mounting public interest in the unreleased Jeffrey Epstein files. Designed to run on conservative-heavy spaces that host content from Fox News, Charlie Kirk, and Ben Shapiro, the five-figure campaign aims to reach up to a million viewers. The short, 10-second ads feature pointed messaging: one shows Rep. Marjorie Taylor Greene calling Epstein a “serious issue” and claiming her office receives more calls about him than any other topic, while another includes archival footage of Donald Trump alongside Epstein at Mar-a-Lago in 1992.
The goal is to generate constituent pressure, especially in GOP-held districts where the DNC sees potential vulnerability ahead of the 2026 midterms. The campaign will run for five days and focus on 12 congressional districts, including that of Rep. Andy Ogles (R-TN), who the DNC sees as especially susceptible to a messaging shift in Tennessee’s 5th District. Other targeted lawmakers include Reps. Tom Barrett (MI), Gabe Evans (CO), Brian Fitzpatrick (PA), Ashley Hinson (IA), Young Kim (CA), Mike Lawler (NY), Zach Nunn (IA), Chip Roy (TX), Bryan Steil (WI), and Derrick Van Orden (WI).
In a statement, DNC Senior Advisor Tim Hogan said, “Democrats are going to continue to hold the Trump administration and Republicans in Congress accountable for their failure to release the Epstein files and the cover-up that we are witnessing in real time.”
Some Republicans are pushing back on what they view as hypocrisy. Several have pointed out that Democrats held the White House and both chambers of Congress for the first two years of Joe Biden’s presidency and had plenty of opportunity to release any Epstein-related information if they truly believed in transparency.
